I’M
BRENNA,
A marketing and branding professional with a deep passion for the outdoor industry and fostering meaningful brand-consumer connections. With expertise in event planning and brand development, I craft impactful strategies and immersive experiences that bring outdoor brands closer to their audiences, strengthening engagement and brand loyalty.
BRAND
DEVELOPMENT
I am passionate about connecting consumers with a brand through story-telling and unveiling the human-aspect of a business. Every company, or product, has a unique persona and community waiting to be built around it.
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When a global pandemic made it’s way to New England, I was busy flipping through a Benjamin Moore catalog to find the perfect shade of grey for the walls of a gun store.
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A passion project, some may say. This podcast was created to be an educational resource for those wanting to learn more about hunting and fishing from a woman’s perspective.
PUBLICATIONS & SPEAKING ENGAGEMENTS
I am a speaker for both in-person and virtual events enthusiastically covering topics such as social media, event planning, and brand strategy and how they relate to the firearms industry.
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"Event Planning Strategies to Drive Retail Sales and Enhance Your Customer’s Experience," NSSF — The Firearm Industry Trade Association, Range- Retailer EXPO, Milwaukee, WI, July 2023
"Understanding How Branded Apparel, and the Right Merchandising Mix, Can Positively Impact your Business," NSSF — The Firearm Industry Trade Association, SHOT Show, SHOT UniversityTM, Las Vegas, NV, January 2023
"Elevate Your Social Media Strategy," NSSF — The Firearm Industry Trade Association, Range- Retailer EXPO, New Orleans, LA, July 2022
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"Becoming Part of Your Community Thread," Shooting Industry Magazine, November 2022
Nothing tells your brand story better than visuals. From video ideation to determining the still shots needed to entice the viewer, I can help build out your brand’s persona.
CONTENT
CREATION
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Developing shot lists and thought provoking interview questions to illustrate the brand’s goal.
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From social media management to engaging email newsletters, my background in journalism and inherent creativity allow me to develop copy specific for your brand.
Your social media account is more than likely the first impression a potential customer has on your company. Create a healthy mix of product photography, videos, and behind-the-scenes content.