IN MARCH 2020,
I became Marketing Manager at White Birch Armory.
While the company had a logo and small social media presence, the brand was calling for personality and substance. Ultimately determining the set of standards the brand needed to provide a cohesive look and feel in-store and wherever present online, the social media following grew with the help of crisp product imagery and an inside look of who the people were who made up this company.
-
In partnership with a third-party videographer, I wrote and recorded the voice over for the overall marketing video in preparation for the grand opening in 2020.
Additional scripts and shot lists were created for each firearms course that is offered.
-
While there was a logo established, I identified the Pantone colors needed to produce branded merchandise, print and digital marketing materials. Additionally I determined the font types to be used for specific applications.
-
I quickly determined that Facebook was best suited for the local clientele while Instagram was able to hit the national customers who shopped online. The Instagram account grew 400 percent between 2020 - 2023.
-
I worked cross-functionally with all departments to ensure all details for manufacturer and community events were seamlessly executed.
